Yumami Go-Dip

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Packaging
Professional
Food & Beverage
Packaging

QNY Creative (United States)
https://qnycreative.com


Project Title: Yumami Go-Dip
Client or Class Name: Yumami - yumamifood.com

Yumami Go-Dip

If you’re looking for umami in a snack, you’ve found it with Yumami’s Go Dip Snack Packs. We were asked to incorporate the product’s Japanese heritage with the goodness of simple ingredients to create a package that was easy to use and approachable.

The variety of Yumami’s bean-based dips influenced our earthy palette with hints of bright yellow and orange, while the logo and ingredient illustrations allude to traditional Japanese art. With the increased sophistication of today’s snack aisle, we felt it was crucial to incorporate the nutritious simplicity of the product and its Japanese roots to this design.

2017 Food Packaging Design Award Winner

 

Creative Team

Lead Designers:
Samantha Clemente, Hsiao-Han Chen

Creative Director:
Ezio Burani

Marketing Director:
James Ferranti

 

2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner

 

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