Kookmin University (South Korea)
Project Title: Wonderbag
Client or Class Name: Kookmin University - www.kookmin.ac.kr
To give a strong impression about the brand ‘Wonderbra’ to people.
We created something called the Wonderbag, which is a bag shaped just like a brassiere. The Wonderbag gets a well-rounded shape when the strings are tightened. Also, the Wonderbag becomes bigger when we put something in there. This idea is to stimulate people’s imaginations.
Describe results & achievement
‘Wonderbag’ wittily symbolizes the brandname ‘Wonderer’ Therefore, people will remember this brand easily.
Creative Director / Copywriter: