Wonderbag

45
print
Packaging
Student
Promotional
Packaging

Kookmin University (South Korea)
english.kookmin.ac.kr


Project Title: Wonderbag
Client or Class Name: Kookmin University - www.kookmin.ac.kr

Describe  Mission

To  give  a  strong impression  about the  brand ‘Wonderbra’  to  people.

Describe  Idea

We  created something  called  the  Wonderbag, which  is  a  bag   shaped just like  a  brassiere. The  Wonderbag gets   a  well-rounded  shape when   the  strings  are tightened. Also,  the  Wonderbag becomes bigger  when   we  put  something  in  there. This  idea  is  to  stimulate  people’s  imaginations.

Describe  results & achievement

‘Wonderbag’  wittily  symbolizes  the  brandname ‘Wonderer’ Therefore,  people  will  remember this  brand easily.

2015 Student Promotional Packaging Design Award Winner

 

Creative Team

Creative Director / Copywriter:
Sangwon Yu

Art Director:
Sung Jinju

Art:
Im Eunmi

Planner:
Lee Hyunwoo

 

 

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