• When Ovarian Cancer Strikes

    Collateral Material

    McCann Torre Lazur (USA)

    Project Title: When Ovarian Cancer Strikes
    Client or Class Name: Mount Sinai -Ovarian Cancer Fund Raiser - www.mountsinai.org

    The Mount Sinai Wall Street Challenge is an annual event dedicated to raising awareness and funds to support the National Ovarian Cancer Early Detection Program at Mount Sinai. Last year, McCann Torre Lazur completed a video as a pro-bono donation to go beyond education and show the impact ovarian cancer has on all of those affected—patients, spouses, children, parents, and friends. The “I Have Ovarian Cancer” phrase personalizes the issue of this disease, while confronting the need to improve treatment tactics. The campaign was successful in its goal to encourage attendees of the event to dig deep into their pockets and make a meaningful contribution to help fight ovarian cancer.
    2014 Collateral Material Design Award Winner


    Creative Team

    Chief Creative Officer:
    Marcia Godard

    Creative Director:
    Mark Oppici / Katharine Imbro

    VP, Director,Design and Imaging, Studio:
    Jonathan Stampf

    Art Supervisor:
    Mark Pfahlert / Juliet Alvarez

    VFX/Animation Specialist:
    Patrick Johnson

    VP, Executive Producer:
    Jennifer Dee



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