Sookmyung Women's University (South Korea)
Project Title: What’s a Theater?
Client or Class Name: Sookmyung Women's University - 숙명대학교.kr/sookmyungkr/index.do
Netflix is one of the most popular video ondemand service in the world. It offers online streaming of a library of films and television programs, and recently it includes the contents produced in-house, ‘Netflix Original’. Nevertheless, a lot of people still go to the movie theater when they want to enjoy the contents. Netflix need to replace the traditional concept of theater by emphasizing the current situation. We used the image that signal of ‘Now Showing’ which can be seen in movie theater shines on several houses at night. Put the copy ‘What’s a theater?’ to the image, so it indicates changed trend of enjoying films. People can feel the popularity of Netflix which starts to threaten the old theater intuitively by the image shows individual house as a new venue, and Netflix can strengthen the brand power.