We Didn’t Start The Fire

49
media
Alternative Media
Student
Integrated Campaign

Miami Ad School San Francisco (USA)
www.miamiadschool.com/advertising-school/san-francisco


Project Title: We Didn’t Start The Fire
Client or Class Name: Miami Ad School San Francisco Copywriting And Art Direction Portfolio Program - https://miamiadschool.com/advertising-school/san-francisco/

Judge Commentary: 

“I think the way the argument is laid out is interesting. The typography needs work. You have huge non serif fonts and suddenly there is a tagline in a serif font. The headline font should probably be a bit closer to the Adnan’s logo font since there is no visual. The headline becomes the visual.”

“The snark in the headline would be funnier if the type were kerned so the line (We didn’t start the fire) is on one line by itself, justified.”

 

 

Creative Team

Copywriter:
Hatem El Akad

Art Director:
Willow Ennen

Copywriter:
Josh Peterson

Instructor:
Tu Phan

 

2019 Integrated Campaign Design Award Winner 2019 Integrated Campaign Design Award Winner 2019 Integrated Campaign Design Award Winner 2019 Integrated Campaign Design Award Winner

 

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