• We Didn’t Start The Fire

    49
    media
    Alternative Media
    Student
    Integrated Campaign

    Miami Ad School San Francisco (USA)
    www.miamiadschool.com/advertising-school/san-francisco


    Project Title: We Didn’t Start The Fire
    Client or Class Name: Miami Ad School San Francisco Copywriting And Art Direction Portfolio Program - https://miamiadschool.com/advertising-school/san-francisco/

    Judge Commentary: 

    “I think the way the argument is laid out is interesting. The typography needs work. You have huge non serif fonts and suddenly there is a tagline in a serif font. The headline font should probably be a bit closer to the Adnan’s logo font since there is no visual. The headline becomes the visual.”

    “The snark in the headline would be funnier if the type were kerned so the line (We didn’t start the fire) is on one line by itself, justified.”

     

     

    Creative Team

    Copywriter:
    Hatem El Akad

    Art Director:
    Willow Ennen

    Copywriter:
    Josh Peterson

    Instructor:
    Tu Phan

     

    2019 Integrated Campaign Design Award Winner 2019 Integrated Campaign Design Award Winner 2019 Integrated Campaign Design Award Winner 2019 Integrated Campaign Design Award Winner

     

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