Bang Bang Agency (Portugal)
Project Title: Vista Alegre Atlantis 2015-2016 Gift Catalog
Client or Class Name: Vista Alegre Atlantis - vistaalegre.com/pt/
To create our annual gift catalogues, Vista Alegre travels through time and space, across cultures, concepts of beauty and possibilities of material on a path of endless creativity. This is the base principle of reinvention of the brand, refusing to be stuck to formulas and conventions.
For the 2015-2016 Gift Catalogue, Vista Alegre sought inspiration in Art Deco, a visionary movement that mirrored the curiosity and fever of living of the “roaring twenties”, integrating into its imagination arts of Hindu, Aztec, Egyptian and Oriental origin.
Thus, the setting sought to combine a classic restless and an assumed modernism, establishing its own language. A reflection of the new collection, where the challenging design simply cannot do without formal and decorative elegance, where the latest technology is merged with traditional techniques for great detail. Each environment and each moment are, just as are the pieces, more than the sum of their parts, creating a universal appeal and providing totally unique sensations, dictated by worlds of experience, tastes and references. A concept which reflects a shared philosophy with Art Deco – that every life must be seen as the purest form of art.