Viacom Catalyst (USA)
Project Title: Viacom Identity System Rebrand
Client or Class Name: Viacom - https://www.viacom.comom
To connect with all of Viacom’s key audiences in a more compelling, cohesive way, we created Viacom’s first comprehensive identity system – a consistent look, feel and voice that strengthens the company’s strategic position of being one global team. The identity system is rolling out across Viacom globally, being applied to everything from employee communications to partner-facing campaigns, events, the new viacom.com and beyond.