Viacom Identity System Rebrand

Alternative Media
Integrated Campaign

Viacom Catalyst (USA)

Project Title: Viacom Identity System Rebrand
Client or Class Name: Viacom - https://www.viacom.comom

To connect with all of Viacom’s key audiences in a more compelling, cohesive way, we created Viacom’s first comprehensive identity system – a consistent look, feel and voice that strengthens the company’s strategic position of being one global team. The identity system is rolling out across Viacom globally, being applied to everything from employee communications to partner-facing campaigns, events, the new and beyond.


Creative Team

Creative Team:
Viacom Catalyst


2019 Integrated CAMpaign Design Award Winner


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