• Uncovered By Covergirl

    49
    media
    New Media
    Student
    Social Media

    S.I. Newhouse School of Public Communications (United States)
    newhouse.syr.edu


    Project Title: Uncovered By Covergirl
    Client or Class Name: The Newhouse School - https://newhouse.syr.edu/

    BRIEF: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. INSIGHT: People love their household pets like a family member.  BIG IDEA: Make people aware that household pets are sometimes used as a lab animals. 

    Judge Commentary: “An odd way to sell against testing. But it’s creative.”

     

    Creative Team

    Art Director:
    Samantha Spellman

    Copywriter:
    Isabel Drukker

    Professor:
    Mel White

    Professor:
    Kevin O'Neill

     

     

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