New Media
Student
Social Media
Project Title: Uncovered By Covergirl
Client or Class Name: The Newhouse School - https://newhouse.syr.edu/
BRIEF: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. INSIGHT: People love their household pets like a family member. BIG IDEA: Make people aware that household pets are sometimes used as a lab animals.
Judge Commentary: “An odd way to sell against testing. But it’s creative.”
Creative Team
Art Director:
Samantha Spellman
Copywriter:
Isabel Drukker
Professor:
Mel White
Professor:
Kevin O'Neill
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