Uncovered By Covergirl

49
media
New Media
Student
Social Media

S.I. Newhouse School of Public Communications (United States)
newhouse.syr.edu


Project Title: Uncovered By Covergirl
Client or Class Name: The Newhouse School - https://newhouse.syr.edu/

BRIEF: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. INSIGHT: People love their household pets like a family member.  BIG IDEA: Make people aware that household pets are sometimes used as a lab animals. 

Judge Commentary: “An odd way to sell against testing. But it’s creative.”

 

Creative Team

Art Director:
Samantha Spellman

Copywriter:
Isabel Drukker

Professor:
Mel White

Professor:
Kevin O'Neill

 

 

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