S.I. Newhouse School of Public Communications (United States)
Project Title: Uncovered By Covergirl
Client or Class Name: The Newhouse School - https://newhouse.syr.edu/
BRIEF: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. INSIGHT: People love their household pets like a family member. BIG IDEA: Make people aware that household pets are sometimes used as a lab animals.
Judge Commentary: “An odd way to sell against testing. But it’s creative.”