• Triple Reuse

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    Green
    Professional
    Green
    Repurposed Design

    Hong Kong Trade Development Council (Hong Kong)
    www.hktdc.com


    Project Title: Triple Reuse
    Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

    Every year during April, three of Asia’s largest trade fairs are organised in succession by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Conference & Exhibition Centre. Each fair is opened for 4 days followed by a 3-day turn around period for the next setup. 

    This year, the organiser required a more sustainable solution for creating the title signage installation at the venue’s main entrance foyer compared to previous years.  For this, a “Triple reuse” design format was developed by using a shared core structure for three events, in the form of a mobile transport. The resulted in less construction time used & less wastage, yet our approach provided enough creative flexibility for each of the fairs to have its own bespoke identity.

    For the first event, the HK Electronics Fair, a futuristic transport was built as the main structure. Then followed by the HK Houseware Fair, a softer thematic approach was adopted to simulate a European mobile flower boutique. For the final version, the core structure was transformed into a pop-up confectionary stall, set in a festive ambience to represent the HK Gifts & Premium Fair.

     

    Creative Team

    Head of Creative, HKTDC:
    Jason Cheung

    Deputy Head of Creative, HKTDC:
    Dury Chin

    Manager, Graphic Design, Creative Dept, HKTDC:
    Eddie Chak

    Deputy Manager, Exhibition Design, Creative Dept, HKTDC:
    Stephen Wong

    Deputy Manager, Exhibition Design, Creative Dept, HKTDC:
    K K Cheung

    Operation Manager, Creative Dept, HKTDC:
    Sheena Fung

    Senior Exhibition Designer, Creative Dept, HKTDC:
    David Fu

    Senior Graphic Designer, Creative Dept, HKTDC:
    Carson Wong

    Visual Display Designer, Creative Dept, HKTDC:
    Amies Sit

    Project Assistant, Creative Dept, HKTDC:
    Hillary Lau

    Exhibition Designer, Creative Dept, HKTDC:
    Marky Mak

    Graphic Designer, Creative Dept, HKTDC:
    Abby Chan

    Assistant Manager, Graphic Design, Creative Dept, HKTDC:
    Phyllis Ng

    Exhibition Designer, Creative Dept, HKTDC:
    Yeung Kit Ning

    Assistant Operation Manager, Creative Dept, HKTDC:
    Rita Ho

     

    2016 Repurposed Design Award Winner 2016 Repurposed Design Award Winner 2016 Repurposed Design Award Winner

     

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