Triple Reuse

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Green
Professional
Green
Repurposed Design

Hong Kong Trade Development Council (Hong Kong)
www.hktdc.com


Project Title: Triple Reuse
Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

Every year during April, three of Asia’s largest trade fairs are organised in succession by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Conference & Exhibition Centre. Each fair is opened for 4 days followed by a 3-day turn around period for the next setup. 

This year, the organiser required a more sustainable solution for creating the title signage installation at the venue’s main entrance foyer compared to previous years.  For this, a “Triple reuse” design format was developed by using a shared core structure for three events, in the form of a mobile transport. The resulted in less construction time used & less wastage, yet our approach provided enough creative flexibility for each of the fairs to have its own bespoke identity.

For the first event, the HK Electronics Fair, a futuristic transport was built as the main structure. Then followed by the HK Houseware Fair, a softer thematic approach was adopted to simulate a European mobile flower boutique. For the final version, the core structure was transformed into a pop-up confectionary stall, set in a festive ambience to represent the HK Gifts & Premium Fair.

 

Creative Team

Head of Creative, HKTDC:
Jason Cheung

Deputy Head of Creative, HKTDC:
Dury Chin

Manager, Graphic Design, Creative Dept, HKTDC:
Eddie Chak

Deputy Manager, Exhibition Design, Creative Dept, HKTDC:
Stephen Wong

Deputy Manager, Exhibition Design, Creative Dept, HKTDC:
K K Cheung

Operation Manager, Creative Dept, HKTDC:
Sheena Fung

Senior Exhibition Designer, Creative Dept, HKTDC:
David Fu

Senior Graphic Designer, Creative Dept, HKTDC:
Carson Wong

Visual Display Designer, Creative Dept, HKTDC:
Amies Sit

Project Assistant, Creative Dept, HKTDC:
Hillary Lau

Exhibition Designer, Creative Dept, HKTDC:
Marky Mak

Graphic Designer, Creative Dept, HKTDC:
Abby Chan

Assistant Manager, Graphic Design, Creative Dept, HKTDC:
Phyllis Ng

Exhibition Designer, Creative Dept, HKTDC:
Yeung Kit Ning

Assistant Operation Manager, Creative Dept, HKTDC:
Rita Ho

 

2016 Repurposed Design Award Winner 2016 Repurposed Design Award Winner 2016 Repurposed Design Award Winner

 

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