TRESemmé Solar Repair

49
print
Packaging
Professional
Health and Beauty
Packaging

CRX Design (Brazil)
https://www.crxdesign.com


Project Title: TRESemmé Solar Repair
Client or Class Name: Unilever - https://www.unilever.com

Packaging for limited edition summer haircare range for TRESemmé Mexico. For this range of sun damage repair products, the packaging is involved by warm/solar colours and tropical flowers, going beyond the usual graphic language and elements of the brand to create an identity that clearly reflects the summer theme and its special edition proposal. The identity has ensured differentiation from the core products of the portfolio, allowing for greater visibility on shelf to drive impulse purchases during the summer season, but still preserving brand recognition.

2019 Beauty Packaging Design Award Winner

 

Creative Team

Art Director:
Luiz Sanches

Art Director:
Danilo Helvadjian

Art Director:
Ingrid Lafalce

Strategy Director:
Cristiano Vinciprova

Designer:
Andressa Nogueira

 

 

More Award Winning Projects from CRX Design