CRX Design (Brazil)
Project Title: TRESemmé Solar Repair
Client or Class Name: Unilever - https://www.unilever.com
Packaging for limited edition summer haircare range for TRESemmé Mexico. For this range of sun damage repair products, the packaging is involved by warm/solar colours and tropical flowers, going beyond the usual graphic language and elements of the brand to create an identity that clearly reflects the summer theme and its special edition proposal. The identity has ensured differentiation from the core products of the portfolio, allowing for greater visibility on shelf to drive impulse purchases during the summer season, but still preserving brand recognition.