• TREMFYA Convention Booth

    Trade Show Exhibition Displays/Graphics

    McCann Torre Lazur (USA)

    Project Title: TREMFYA Convention Booth
    Client or Class Name: Janssen Pharmaceuticals - https://tremfyahcp.com

    Campaign Objective: The TREMFYA® monuments campaign was designed to help the brand stand above in a crowded biologics market. In creating a convention presence for the brand, we wanted to bring the audience into the actual setting of the campaign and allow visitors to experience a 360° view of lasting clearance of plaque psoriasis, as displayed by the TREMFYA® monument.

    To provide an experience that would transport visitors off the typical convention floor and into a new world, a town square environment was created. Interactive features including a virtual reality experience, educational panels, and information stations were presented in structures designed to look and feel like buildings around the center of a European villa. A café served crepes and coffee to further enhance the visitor experience. The centerpiece of the booth was a 40-foot-tall monument, crafted to appear as authentic marble. The monument stood tall beneath a simulated sky to complete the illusion of a setting beyond the limits of the convention.

    Creative Strategy: Create a convention presence that would stand apart from the typical booth experience in order to make TREMFYA® synonymous with skin clearance that could stand the test of time.

    2018 Trade Show Display or Exhibition Design Award Winner


    Creative Team

    Marcia Goddard

    Creative Director:
    Deb Feath

    Associate Creative Director, Copy:
    Diana Krulik-Bentzen

    Group Art Supervisor:
    Cara Snell

    Group Copy Supervisor:
    Bob Jones

    Group Copy Supervisor:
    Rebecca Karger

    Account Group Supervisor:
    Brian Kelly

    VP, Account Group Supervisor:
    Nicolas Parais

    Account Executive :
    Christopher Adcock

    VP, Director of Integrated Creative Services:
    Jennifer Dee

    Associate Director, Strategic Planning :
    Brooke Glanzberg


    2018 Trade Show Display or Exhibition Design Award Winner 2018 Trade Show Display or Exhibition Design Award Winner


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