• TOMS Footprinter

    47
    media
    Alternative Media
    Student
    Ambient Media

    Hanyang University (South Korea)
    www.hanyang.ac.kr/web/eng


    Project Title: TOMS Footprinter
    Client or Class Name: SOL Academy - www.hanyang.ac.kr/web/eng

    TOMS shoes are purchased worldwide in order to support children in need. However, the only thing the children receive are just a pair of shoes.  A pair of shoes are insufficient for children to feel connected and supported. In addition, some TOMS shoes may be slippery due to their flat outsole.

    Indroducing, TOMS Footprinter. With each purchase, TOMS engrave messages in which the buyers wish to deliver to the children on the shoes outsole.  Whenever children walk or run in TOMS, they can see the printed messages from their supporters and feel connected!

    2017 Student Ambient Media Design Award Winner

     

    Creative Team

    Creative Director:
    Donghoon Lee

     

     

    More Award Winning Projects from Hanyang University