Hongik University (South Korea)
Project Title: The S_eat package
Client or Class Name: The chainist - en.hongik.ac.kr/index.do
We found similarities in the shape of mat and sandwich used in the special situation of picnic. So, we created Subway’s unique mattress by designing the mat and package that shows the characteristics of the Subway sandwich. This allows customers to enjoy the brand value of the Subway in a fun way.