The S_eat package

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print
Packaging
Student
Promotional
Packaging

Hongik University (South Korea)
en.hongik.ac.kr


Project Title: The S_eat package
Client or Class Name: The chainist - en.hongik.ac.kr/index.do

We found similarities in the shape of mat and sandwich used in the special situation of picnic. So, we created Subway’s unique mattress by designing the mat and package that shows the characteristics of the Subway sandwich. This allows customers to enjoy the brand value of the Subway in a fun way.

2018 Student Promotional Packaging Design Award Winner

 

Creative Team

Art Director:
Byeongsik shin

Copy Writer:
Minsoo kim

 

 

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