• The Road Ahead Campaign

    Alternative Media
    Integrated Campaign

    McCann Torre Lazur (USA)

    Project Title: The Road Ahead Campaign
    Client or Class Name: Boehringer Ingelheim & Eli Lilly - https://www.boehringer-ingelheim.com

    View 2015 Integrated Design Award Winner

    The Road Ahead campaign is designed to convey peace of mind and confidence for both patient and physician as they travel the twists and turns of the unpredictable diabetes treatment journey. The river, trail, and mountains visually depict the challenges faced by both physician and patient. Print and digital tactics feature the legendary capabilities of the Land Rover® as it navigates its way through this rough and rugged landscape. Presented in brand colors, the Land Rover also conveys the promise of being well-equipped for the road ahead.


    Creative Team

    McCann Torre Lazur & McCann Humancare

    ACD, Art:
    Christian Gorrie

    ACD, Copy:
    Jason Coleman

    Group Copy Director:
    Doug Welch

    Creative Director:
    Jan Franks

    VP, Executive Producer:
    Jenn Dee

    Associate Producer:
    Rebecca Binder

    VFX/animation specialist:
    Patrick Johnson

    User Experience Architect:
    Jai Brinkofski

    Chief Creative Officer:
    Marcia Goddard


    2015 Integrated Campaign Design Award Winner 2015 Integrated Campaign Design Award Winner 2015 Integrated Campaign Design Award Winner


    More Award Winning Projects from McCann Torre Lazur