Mermaid, Inc. (USA)
Project Title: the Pearl Website
Client or Class Name: National Resources - www.thepearlnj.com/
Assignment: ….. The developer/owner of the building, National Resources, approached us to design the Phase II website for this high end condominium building. The building was originally designed by Skidmore Owings & Merrill in 1953 as Unilevers Corporate Headquarters.
Approach: ……. We re-imagined the Pearl as Boutique Waterfront Residences on the Hudson River. The website was designed to be a full browser width “picture book” that showcases the beautiful model home photography & the iconic waterfront lifestyle. There is an unexpected element of surprise when scrolling through this single page site. It has been designed to scroll seamlessly both vertically & horizontally. The site has been given a clean & elegant look by hiding the copy under the “More” buttons which can be access by rolling over them. The audience for this site are potential buyers & it has been designed to give them a window into the possibilities of their future life. The landing page was designed to accommodate an area to feature upcoming events. Right now it is featuring the Designer Showcase Event. When there is no event, the white translucent band closes up closer to the tag line.
Results: ……… This site reflects these unique modern residences & the client is very pleased with the new Phase II design. National Resources loves what we do & we love working with them!
Creative Director, Designer & Photo Illustrator:
Marketing Director, Photographer & Copy Writer:
Web & UI Developer: