The Oyster Website Rebranding

48
media
Web Design
Website
Consumer

Mermaid, Inc. (USA)
www.mermaidnyc.com


Project Title: The Oyster Website Rebranding
Client or Class Name: National Resources - www.nationalresources.com

Oyster Website Rebranding
Assignment:
National Resources, a real estate and investment firm, approached Mermaid, Inc. to create a new branding campaign that would position this new rental building with their desired millennial target audience.

Approach:
To highlight the Oyster’s outstanding amenities, its Hudson Riverfront location, and the walkable community, we paired photography with river-themed headlines. For example, we paired a photo of a woman standing on a residence balcony with the headline “Life’s a breeze on the river,” and a photo of a living room with “Home on the Hudson.” We overlayed the photos with vibrant, fun colors to create a brand identity that stands out in an over-saturated market.

Results:
The resulting materials created a fresh and different look for the Oyster that helped the client reach their leasing goals.

Click image for site

2018 Consumer Website Design Award Winner

 

Creative Team

Creative Director:
Sharon McLaughlin

Web & UI Director:
Bart McLaughlin

Marketing Director:
Lauren Calabria

 

 

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