The Oyster Website

Web Design

Mermaid, Inc. (USA)

Project Title: The Oyster Website
Client or Class Name: National Resources -

The real estate developer National Resources hired us to design, create & custom code this unique responsive website, in addition to creating all of the print collateral materials, for this cool condo project located directly on the Hudson River. The condos have a moderate price point & are marketed specifically to appeal to younger buyers. We developed the materials on the theme “The World is Your Oyster” to reach the millennial who believes they can achieve anything or go anywhere in life. The looping water video on the landing page is not only mesmerizing to look at but also emphasizes the waterfront location. The day-to-night sliders bring a nice element of surprise to the UI and are also fun to play with. The responsive web design elegantly reflows into any device format.

2016 Consumer Website Design Award Winner
Click image for site


Creative Team

Creative Director & Designer:
Sharon Lloyd McLaughlin

Web & UI Developer:
Bart McLaughlin

Marketing Director & Copy Writer:
Lauren Calabria



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