Mermaid, Inc. (USA)
Project Title: The Oyster Website
Client or Class Name: National Resources - www.nationalresources.com
The real estate developer National Resources hired us to design, create & custom code this unique responsive website, in addition to creating all of the print collateral materials, for this cool condo project located directly on the Hudson River. The condos have a moderate price point & are marketed specifically to appeal to younger buyers. We developed the materials on the theme “The World is Your Oyster” to reach the millennial who believes they can achieve anything or go anywhere in life. The looping water video on the landing page is not only mesmerizing to look at but also emphasizes the waterfront location. The day-to-night sliders bring a nice element of surprise to the UI and are also fun to play with. The responsive web design elegantly reflows into any device format.
Creative Director & Designer:
Sharon Lloyd McLaughlin
Web & UI Developer:
Marketing Director & Copy Writer: