TOFU Studio (Poland)
Project Title: THE LAST JUDGEMENT by HANS MEMLING
Client or Class Name: National Museum in Gdańsk - www.mng.gda.pl
2x Award Winner
Best in Show – Poster Campaign
Platinum Award – Corporate Identity Program
The Last Judgement’ is a triptych attributed to German painter Hans Memling, painted between 1467 and 1471, that can be found in the collection of National Museum in Gdańsk, in Poland. In order to promote and expand local knowledge about the piece, 2017 was announced Hans Memling’s year by Gdańsk authorities. Multiple artistic, cultural and scientific events have been prepared by institutions of the Pomeranian Voivodeship. National Museum in Gdańsk was the coordinator of the whole undertaking while we, TOFU studio have prepared the promotional campaign.
The main purpose of the campaign was to increase local awareness about the Hans Memling’s triptych ‘The Last Judgement’ and the fact that it can be found in the National Museum of Gdańsk. Furthermore, the campaign aimed to create interest and eventually encourage recipients to visit the museum.
The entire campaign was based on the exposition of the sphere taken directly from the Memling’s triptych. The golden sphere is located in the middle of the piece, it upraises Jesus Christ. The sphere can symbolise the absolute, which descended to the earth to appear in our everyday life. The golden sphere was transferred and incorporated into various, highly recognizable locations in Gdańsk. Consequently, a set of visuals was created and used in communication to build the associations with ‘The Last Judgement’ triptych.
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