SCMP Hearst Hong Kong Limited (Hong Kong)
Project Title: The LANDMARK of Style
Client or Class Name: Hongkong Land - www.hkland.com/en/home.html
Silver Award – Editorial Design
Honorable Mention – Magazine Photography Campaign or Series
LANDMARK magazine is a quarterly publication created for Hongkong Land’s (Hong Kong property developer) VIPs. “LANDMARK” also refers to the luxury shopping malls of Hongkong Land.
The magazine was previously called “Are you? CENTRAL”. The submitted entry is from the re-launch issue of the magazine, under the new name/branding of “LANDMARK”.
The magazine has approximately 30-40% of fashion spreads, and we wanted to do our fashion photography in such a way so as to tie in with the new branding image – cool, chic, sophisticated, unique, individualistic. Interesting and vibrant, without being too loud.
The result is a series of stunning photography that portrays the modern woman in a stylized, active, sexy, but slightly aloof way. She’s desirable and trendy, individualistic and making a statement.
Cade Martin @ lala-studio.com
Ruth Du Cann
Alice So @ kimrobinson
Angela and Misha