The Interview – Dave Skylark’s Very Special VMA Special

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Viacom Velocity (USA)
www.velocityviacom.com


Project Title: The Interview – Dave Skylark’s Very Special VMA Special
Client or Class Name: Sony Pictures Entertainment - www.sonypictures.com

MTV and Sony Pictures joined forces to create the first-ever, co-branded, half hour Video Music Awards special in support of The Interview. The 30-minute special followed the film’s Dave Skylark show format where Dave Skylark (James Franco) and his producer (Seth Rogen) interviewed three top VMA music artists (a la Eminem interview in the opening act of The Interview) building awareness for the film, establishing Dave Skylark as a household name and creating momentum around the 2014 Video Music Awards.

 

Creative Team

EVP Viacom Creative Content:
Niels Schuurmans

EVP Viacom Integrated Marketing:
Dario Spina

Executive Producer & SVP Integrated Marketing:
Danielle Della Corna

Director/Executive Producer & VP/Creative Director, On-Air Promos:
Melissa Bolton-Klinger

Executive Producer:
Wendy Plaut

Writer:
Seth Rogen

Writer:
Evan Goldberg

Editor:
Carol Bellino

Editor:
Tonya Dreher

Editor:
Tim Kafalas

 

 

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