Miami Ad School San Francisco (USA)
Project Title: The Impossible Campaign
Client or Class Name: The Miami Ad School San Francisco Art Direction And Copywriting Portfolio Programs - https://miamiadschool.com/advertising-school/san-francisco/
When meat eaters hear that a burger is “plant-based” or “vegetarian,” they get turned off and don’t even want to try it. How do we get omnivores to love this burger that contains no meat? Enjoying food is more than just taste—it’s a multi-sensory experience. So we decided to use different human senses to spark curiosity and temp people into finally try the Impossible Burger.
“The direct mailer is the best of the bunch.”
“Just terrific. Just great thinking. Great production value. Great art direction.”
Hatem El Akad