The Golden Wave

Alternative Media
Integrated Campaign

Project Title: The Golden Wave
Client or Class Name: Miami Ad School -

Since swimmers compete with their heads down in the water, they can’t truly see the crowd.

With Michael Phelps retiring, we decided to honor him by letting him finally see his fans. And he certainly has a lot of fans. To showcase the entire Phelps fanbase, we created the biggest crowd wave of all time. It lived on social media, in-store, and out of home so Phelps could see it all go down – er, up.


Creative Team

Dave Adams

Art Director:
Maggie Ferber

Eddie Seiglie



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