The Giovanni Website

Web Design

Mermaid, Inc. (USA)

Project Title: The Giovanni Website
Client or Class Name: Red Apple Real Estate -

We teamed up with Pace Advertising & were hired by the real estate developer Red Apple Real Estate to design, create & custom code this responsive website, as well as all the printed collateral materials for this rental building in the hot new Fort Greene area in Brooklyn. We developed the website & other materials on the theme “Step into Greene” which not only sounds cool but helps to identify the location. We carried this theme through the entire Giovanni branding: “Step into Chic” (unique sense of style), “Step into Fun” (the amazing building amenities), “Step into Style” (the stylish residences), & “Step into Life” (your awesome life at the Giovanni).

2016 Consumer Website Design Award Winner
Click image for website


Creative Team

mermaid, inc. + PACE Advertising

Creative Director:
Sharon Lloyd McLaughlin

Web & UI Developer:
Bart McLaughlin

Web Developer & Programer:
Ping Fang

Account Manager:
Cara Fask

Randy Kershner



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