Mermaid, Inc. (USA)
Project Title: The Giovanni Stationery
Client or Class Name: Red Apple Group - gristedes.com
ASSIGNMENT: Mermaid, Inc. partnered with Pace Advertising & were hired by Red Apple Group to design the stationery as well as the logo & all the collateral materials for this rental building in the hot Fort Greene area in Brooklyn.
APPROACH: We used the leaf pattern from the logo throughout the stationery materials as part of our brand recognition.
RESULTS: The leasing people love their stationery are receiving great feedback!!!
Sharon Lloyd McLaughlin