QNY Creative (United States)
Project Title: THE FLEUR ROOM
Client or Class Name: The Fleur Room - Moxy Chelsea - moxy-hotels.marriott.com/nyc/chelsea/the-fleur-room/
THE FLEUR ROOM CREATIVE BRIEF
Tao Group came to QNY for creating alluring, romantic design collateral for their brand new restaurant and night club at the Moxy Chelsea, the Fleur Room. The space strives to celebrate the vibrant landscape of New York’s flower district in Chelsea, where the building is located. QNY Creative responded by crafting sophisticated juxtapositions between floral imagery and an edgier, modernized atmosphere.The end result is a transcendental blend of Renaissance-inspired intricate illustrations and photorealistic touches of delicate roses in a multiplicity of colors that complement the soft, spring pastel color scheme. The re-imagined logo is an ornate expression of classical, timeless style, using a serif font that emphasizes its avant-garde feel.The result is a complex visual array of striking images that never fails to impress and perfect complements the atmosphere of the space, drenched in colors and touches of unexpected eccentricities, and that is sure to become a New York staple as it blossoms.