• The Catfish

    49
    media
    Broadcast
    Student
    Television/Radio
    Consumer

    Miami Ad School San Francisco (USA)
    www.miamiadschool.com/advertising-school/san-francisco


    Project Title: The Catfish
    Client or Class Name: Portfolio Development - https://miamiadschool.com

    Insight/Problem: Every plastic food container is referred to as “Tupperware,” regardless of the actual brand. Idea: Tupperware will create a faux-serious ad warning people about the effects of ‘Tupperware catfishing’ and encourage them to protect their food from falling victim to a Tupperware catfish.

    Judge Commentary: “A good idea overall. The narration could improve the tone this takes.”

     

    Creative Team

    Copywriter:
    Malia Bence

    Art Director:
    Shani Azizollahoff

     

     

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