The Buchanan Group Logomark


Mermaid, Inc. (USA)

Project Title: The Buchanan Group Logomark
Client or Class Name: The Buchanan Group -

The Buchanan Group Logomark Assignment: The real estate brokerage team Buchanan Group approached us to create a logo & brand story that capture the unique skill set they bring to their clients.  Approach: Rebecca Buchanan, the founder of the group, has a background in engineering and is well versed in the delicate balance of art and science. Her native instinct is to delve deeply into any issue to fully appreciate all of its nuances, which explains her tenacity in doing the same when it comes to the important life decision of buying or selling a home. In engineering, the Golden Mean ratio is considered the perfect combination of elements. In real estate, these elements could be distance from the subway, proximity to parks, a great view, hardwood floors, a chef’s kitchen, and so on. We symbolized this combination of features by creating a logo mark that spoke of the Golden Mean’s perfect balance of elements, both in finding a home and in Rebecca’s detail-oriented approach to her business.  Results: Rebecca & her group love their new logomark! They feel it symbolizes the unique qualities that make them stand out in the crowded NYC broker community.

2019 Logo Design Award Winner


Creative Team

Creative Director:
Sharon McLaughlin

UI Director:
Bart McLaughlin