The Bitter Sip

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Student
Branding Campaign

Parsons the New School for Design (USA)
www.newschool.edu/parsons/


Project Title: The Bitter Sip
Client or Class Name: Communication Design Program - www.newschool.edu/parsons/

The Bitter Sip attempts to give moments to think about issues of social discrimination while we’re having cup of coffees in our busy daily lives. By creating an environment that mimics real-life situations of minority being maltreated, it encourages hands-on and tangible understanding of these global issues.

2014 Student Branding Campaign Design Award Winner

 

Creative Team

Student:
Junghwan Son

 

2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner 2014 Student Branding Campaign Design Award Winner