MTV On-Air Promos (USA)
Project Title: Teen Wolf Season 4 – Who Is the Benefactor?
Client or Class Name: MTV - www.mtv.com
Website was only active for specific period – click image for pdf
MTV wanted to build anticipation for the Season 4 premiere of Teen Wolf by presenting fans with an interactive game-like challenge that would unlock an exclusive video trailer for the new season. In the past, we’ve done several internet-based challenges that asked our fans to go the extra mile to unlock exclusive content. However, being tech-savvy millennials, our fans always breezed through these challenges within minutes. For this season, we wanted to create a challenge that would require fans to spend several hours if not days to complete, and that’s how the idea for the “Who Is the Benefactor?” internet scavenger hunt was born. A cryptic webpage, whoisthebenefactor.com, was created where fans were instructed to search the internet for clues that would ultimately give them 16 “passwords.” Once they discovered all 16 words and typed them into the website, the Teen Wolf Season 4 trailer would be revealed.
Marketing Manager, MTV Consumer Marketing:
Supervising Producer, MTV Digital:
Project Manager, MTV Consumer Marketing:
Marketing Coordinator, MTV Consumer Marketing:
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VP of Content Marketing and Fan Engagement, MTV Digital:
SVP, MTV Consumer Marketing:
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