MTV On-Air Promos (USA)
www.mtv.com
Project Title: Teen Wolf Season 4 – Memorial Website
Client or Class Name: MTV - www.mtv.com
When Season 3B of Teen Wolf ended with the unexpected death of one of its main characters, Allison Argent, it was a devastating loss to both the show and its fans. Knowing that many of our most passionate Teen Wolf fans deeply identified with Allison (and the actor who played her, Crystal Reed), MTV was challenged to do something substantial in order to commemorate one of Teen Wolf’s most beloved characters. Since the character was not going to receive a funeral on the show, we wanted to present our viewers with a place where they could both mourn the death as well as celebrate the life of Allison Argent. On the site, teenwolfmemorial.com, dedicated fans of Teen Wolf—and Allison—were able to relive some of her greatest moments on the series, see Crystal Reed’s “exit interview,” watch farewell videos from her fellow castmates, as well as submit and share their own #goodbyeallison eulogies.
Marketing Manager, MTV Consumer Marketing:
Matt McDonough
Supervising Producer, MTV Digital:
Brandon Freeberg
Project Manager, MTV Consumer Marketing:
Jill Crawford
Marketing Coordinator, MTV Consumer Marketing:
Stephen Williams
Production Assistant, MTV Digital:
Rachel Manning
VP of Content Marketing and Fan Engagement, MTV Digital:
Tom Fishman
SVP, MTV Consumer Marketing:
Mindy Stockfield
EVP, MTV Marketing & Creative:
Tina Exarhos
