MTV On-Air Promos (USA)
www.mtv.com
Project Title: Teen Wolf Season 4 – Can’t Go Back
Client or Class Name: MTV - www.mtv.com
Our TEEN WOLF heroes are back for Season 4 after suffering the devastating loss of their friend last season. But unfortunately for them, their world keeps turning and it’s still creating new, dangerous challenges. Leading with our CAN’T GO BACK tagline (speaking to both our heroes and our mourning fans), we created this image promo featuring Black Mountain’s “Don’t Run Our Hearts Around” to showcase that moment of decision when our heroes decide to keep fighting.
The ashes are symbolic of the helplessness and hopelessness our heroes felt —the feeling that their world has burned to the ground—after their friend’s death. But they must rise from these ashes, stronger and more determined than ever, because to survive their uncertain future, they can’t possibly go back.
EVP, MTV Marketing & Creative:
Tina Exarhos
SVP, Creative & Strategy, On-Air Promos:
Joe Ortiz
VP/Creative Director, On-Air Promos:
Lu Chekowsky
VP, Strategy, On-Air Promos:
Lauren Epstein
Associate Creative Director:
Justin Russell
Writer/Director:
Patrick Cummings
Writer:
John Sinclair
Producer:
Adam Palmer
Director of Photography:
Malik Sayeed
Art Director:
Richard Browd
Production Designer:
Jason Schuster
Editor:
Kim O’Donnell
Sound Design:
Dave Hnatiuk
Visual Effects:
John Gross / Muse VFX
Colorist:
Sal Malfitano / The Mill
Final Conform:
John Ciampo
