MTV On-Air Promos (USA)
Project Title: Teen Wolf Season 4 – Can’t Go Back
Client or Class Name: MTV - www.mtv.com
Our TEEN WOLF heroes are back for Season 4 after suffering the devastating loss of their friend last season. But unfortunately for them, their world keeps turning and it’s still creating new, dangerous challenges. Leading with our CAN’T GO BACK tagline (speaking to both our heroes and our mourning fans), we created this image promo featuring Black Mountain’s “Don’t Run Our Hearts Around” to showcase that moment of decision when our heroes decide to keep fighting.
The ashes are symbolic of the helplessness and hopelessness our heroes felt —the feeling that their world has burned to the ground—after their friend’s death. But they must rise from these ashes, stronger and more determined than ever, because to survive their uncertain future, they can’t possibly go back.
EVP, MTV Marketing & Creative:
SVP, Creative & Strategy, On-Air Promos:
VP/Creative Director, On-Air Promos:
VP, Strategy, On-Air Promos:
Associate Creative Director:
Director of Photography:
John Gross / Muse VFX
Sal Malfitano / The Mill