MTV On-Air Promos (USA)
www.mtv.com
Project Title: Teen Wolf Season 3B
Client or Class Name: MTV - www.mtv.com
TEEN WOLF SEASON 3B – INTEGRATED CAMPAIGN
-On-Air: Teaser-Stiles; Teaser-Allison; Teaser-Scott;
Lose Your Mind; Internal Darkness
-Print: Key Art–Trio Out of House
-Online: Trailer GIF Puzzle; Die on Teen Wolf Microsite
Season 3B of Teen Wolf is a mental mind-f%&k. Having died (and then come back to life) at the end of last season, our heroes are back and barely holding it together in these new psychologically-thrilling episodes. For the first winter launch of the show, we knew we had to come out with compelling visuals and impactful messaging across all platforms to make noise during an unexpected time of year. Leading with our LOSE YOUR MIND tagline (speaking both to our characters and obsessed fans), we went inside the damaged minds of our lead in a way that our previous launches hadn’t dared. From the mind-bending Teasers and epic Hallway shoot that kicked off the campaign, to key art that literally fractured the minds of our heroes, to an online mystery that blew apart the trailer and asked our fans to put it (and their own minds) back together, we were loud and creepy and engaging across multiple platforms, resulting in the show’s highest-ever ratings for its winter premiere.
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MTV On-Air Design
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MTV Off-Air Creative
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MTV Online
SVP, Creative & Strategy, MTV On-Air Promos:
Joe Ortiz
VP/Creative Director, MTV On-Air Promos:
Lu Chekowsky
VP Strategy, MTV On-Air Promos:
Lauren Epstein
Editorial Director, MTV On-Air Promos:
Justin Russell
Director, Production Management, MTV On-Air Promos:
Jessica Borovay
Writer/Director, MTV On-Air Promos:
Patrick Cummings
Writer, MTV On-Air Promos:
Paul Wig
Writer, MTV On-Air Promos:
John Sinclair
Producer, MTV On-Air Promos:
Adam Palmer
Production Manager, MTV On-Air Promos:
Lisa Nussbaum
Director of Photography:
Maxime Alexandre
Sr. Art Director, MTV On-Air Design:
Ana Sanchez
Production Designer:
David Skinner
Co-Production Designer:
Jason Schuster
Editor, Post Millennium:
Erik Auli
Post Supervisor, Post Millennium:
Tom Maiorino
Audio, Sound Lounge:
Chris Afzal
VFX, Method Studios:
Alvin Cruz
SVP, Head of Design, MTV On-Air Design/Off-Air Creative:
Jeffrey Keyton
VP, MTV Off-Air Creative:
Jim deBarros
VP, MTV On-Air Design:
Romy Mann
Graphic Designer, MTV Off-Air Creative:
Chris Peck
Producer, MTV Off-Air Creative:
Fran Sizemore
Photographer:
Matthew Welch
VFX Supervisor, Method Studios:
Heather Saunders
Animator, MTV On-Air Design:
Chris Gallagher
Editor, MTV On-Air Promos:
Angela Cheng
Sound Design, MTV On-Air Promos:
Dave Huston
Music/Composer:
Katie Packman
VP, Content Marketing & Fan Engagement, MTV Online:
Thomas Fishman
Manager, Digital Marketing, MTV:
Matt McDonough
Sr. Producer, MTV Digital:
Brandon Freeberg
