Hunter Public Relations (USA)
Project Title: Tabasco 150th Anniversary Diamond Reserve Sauce Limited Edition Wood Crate
Client or Class Name: McIlhenny Company - https://www.tabasco.com
In celebration of the 150th Anniversary of TABASCO® BRAND PEPPER SAUCE, the iconic American brand released a limited edition TABASCO® Diamond Reserve Sauce, blended with sparkling white wine vinegar. With the challenge of presenting this one-of-a-kind offering to the public, Hunter packaged the blend in a commemorative champagne split bottle with a gold foil top, featuring a redesigned anniversary logo. A specialty wooden box was created for family, friends, and influencers of the brand, that served as a nod to the oak barrels in which the pepper sauce mash is traditionally aged. An accenting metallic ribbon encloses the box, printed in none other than TABASCO® red. The packaging also includes a gold foil recipe card with a note from CEO Tony Simmons.
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