• Tabasco 150th Anniversary Diamond Reserve Sauce Limited Edition Wood Crate

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    Hunter Public Relations (USA)
    www.hunterpr.com/


    Project Title: Tabasco 150th Anniversary Diamond Reserve Sauce Limited Edition Wood Crate
    Client or Class Name: McIlhenny Company - https://www.tabasco.com

    In celebration of the 150th Anniversary of TABASCO® BRAND PEPPER SAUCE, the iconic American brand released a limited edition TABASCO® Diamond Reserve Sauce, blended with sparkling white wine vinegar. With the challenge of presenting this one-of-a-kind offering to the public, Hunter packaged the blend in a commemorative champagne split bottle with a gold foil top, featuring a redesigned anniversary logo. A specialty wooden box was created for family, friends, and influencers of the brand, that served as a nod to the oak barrels in which the pepper sauce mash is traditionally aged. An accenting metallic ribbon encloses the box, printed in none other than TABASCO® red. The packaging also includes a gold foil recipe card with a note from CEO Tony Simmons.

    2018 Promotional Packaging Design Award Winner

     

    Creative Team

    Creative Director / Designer:
    Louisa Caragan

    Art Director / Designer:
    Laura DeSilvio

    Creative Director / Copywriter:
    Jon Lyon

    Designer:
    Tina Lee

    Copywriter:
    Adrienne Christner

    Copywriter:
    Jennifer Tucci

     

    2018 Promotional Packaging Design Award Winner 2018 Promotional Packaging Design Award Winner 2018 Promotional Packaging Design Award Winner 2018 Promotional Packaging Design Award Winner 2018 Promotional Packaging Design Award Winner

     

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