• Tabasco 150th Anniversary Diamond Reserve Sauce Gold Packaging

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    Retail
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    Hunter Public Relations (USA)
    www.hunterpr.com/


    Project Title: Tabasco 150th Anniversary Diamond Reserve Sauce Gold Packaging
    Client or Class Name: McIlhenny Company - https://www.tabasco.com

    In celebration of the 150th Anniversary of TABASCO® BRAND PEPPER SAUCE, the iconic American brand released a limited edition TABASCO® Diamond Reserve Sauce, blended with sparkling white wine vinegar. With the challenge of presenting this one-of-a-kind offering to the public, Hunter packaged the blend in a commemorative champagne split bottle with a gold foil top, featuring a redesigned anniversary logo. The retail product packaging was designed as a premium metallic gold box, with a TABASCO® red ribbon enclosure. A contrasting interior pattern of a checkered diamond motif uses a specially-designed anniversary icon.

    2018 Retail Packaging Design Award Winner

     

    Creative Team

    Creative Director / Designer:
    Louisa Caragan

    Art Director / Designer:
    Laura DeSilvio

    Creative Director / Copywriter:
    Jon Lyon

    Designer:
    Tina Lee

    Copywriter:
    Adrienne Christner

    Copywriter:
    Jennifer Tucci

     

    2018 Retail Packaging Design Award Winner 2018 Retail Packaging Design Award Winner 2018 Retail Packaging Design Award Winner 2018 Retail Packaging Design Award Winner 2018 Retail Packaging Design Award Winner 2018 Retail Packaging Design Award Winner 2018 Retail Packaging Design Award Winner

     

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