Hunter Public Relations (USA)
Project Title: Tabasco 150th Anniversary Diamond Reserve Sauce Gold Packaging
Client or Class Name: McIlhenny Company - https://www.tabasco.com
In celebration of the 150th Anniversary of TABASCO® BRAND PEPPER SAUCE, the iconic American brand released a limited edition TABASCO® Diamond Reserve Sauce, blended with sparkling white wine vinegar. With the challenge of presenting this one-of-a-kind offering to the public, Hunter packaged the blend in a commemorative champagne split bottle with a gold foil top, featuring a redesigned anniversary logo. The retail product packaging was designed as a premium metallic gold box, with a TABASCO® red ribbon enclosure. A contrasting interior pattern of a checkered diamond motif uses a specially-designed anniversary icon.
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