Project Title: Super Bock House of Beer
Client or Class Name: Unicer - www.unicer.pt/en/
Brimming with tradition and authenticity, Super Bock House of Beer is a new visitors’ centre and a tourist attraction in the city of Porto, located in Unicer’s Production Plant, the largest Portuguese company producing beverages, which belongs to the Carlsberg company. This space is an authentic and fully operational “living house”, where you can watch the entire beer brewing process, learn about the raw materials used to make beer, as well as the important moments, stories and curiosities of the Super Bock brand.
This dynamic and interactive place is marked by the identity, design, production and assembly of Omdesign. The development of all the contents and spaces were also entrusted to the Portuguese advertising agency, which focused on solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock.
Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature, offering a unique and unforgettable experience, through visits to various rooms with films and the on-going interactivity with static and dynamic contents addressing the history of the company, people and the brand, passing on to the current production line of this emblematic beer.
Throughout the visit, distributed over ten distinctive areas, there are a variety of points of interest, namely the Production Line, the Craft Beer Atelier – a totally independent “mini-factory”, where visitors can observe all the processes leading to Unicer’s craft beers – and the Brew House, which still displays the original copper kettles that are over 50 years old.
Diogo Gama Rocha