Stand for Peace

Alternative Media
Integrated Campaign

Project Title: Stand for Peace
Client or Class Name: Miam Ad School -

We wanted to further extend the TOMS one-for-one model. Since TOMS is founded on the idea that people want to make a difference, we started there. What we found is that people do indeed want to improve the world around them, but their generosity often lacks a story. So we gave them a story. By engraving TOMS soles with messages of peace, customers can share stores that transcend language barriers and social inequities.


Creative Team

Art Director:
Maggie Ferber

Dave Adams



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