Miami Ad School (USA)
Project Title: Stand for Peace
Client or Class Name: Miam Ad School - www.miamiadschool.com
We wanted to further extend the TOMS one-for-one model. Since TOMS is founded on the idea that people want to make a difference, we started there. What we found is that people do indeed want to improve the world around them, but their generosity often lacks a story. So we gave them a story. By engraving TOMS soles with messages of peace, customers can share stores that transcend language barriers and social inequities.