Spike Packaging

45
print
Packaging
Professional
Food & Beverage
Packaging

Subplot Design Inc. (Canada)
subplot.com


Project Title: Spike Packaging
Client or Class Name: Petcurean - www.petcurean.com

Subplot Design Inc. was approached by long-term client Petcurean to help create a line of occasion based jerky treats and snack-bars for dogs. The task was to re-invigorate the newly acquired Spike brand, make it part of the Petcurean family of already existing pet food products, yet give it it’s very own witty and unique personality. Subplot partnered with US based illustrator Manda Wolfe to create detailed illustrations of dogs in goofy and loveable poses. The bold backgrounds and cheeky copywriting highlight Spike’s fun-loving attitude furthermore, ensuring a unique spot within the dog treat category.

2015 Packaging Design Award Winner

 

Creative Team

Art Director, Designer:
Matthew Clark

Designer:
Liz Wurzinger

Illustrator:
Manda Wolfe

Copywriter:
Pete Pallet

 

2015 Packaging Design Award Winner 2015 Packaging Design Award Winner 2015 Packaging Design Award Winner

 

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