Subplot Design Inc. (Canada)
Project Title: Spike Packaging
Client or Class Name: Petcurean - www.petcurean.com
Subplot Design Inc. was approached by long-term client Petcurean to help create a line of occasion based jerky treats and snack-bars for dogs. The task was to re-invigorate the newly acquired Spike brand, make it part of the Petcurean family of already existing pet food products, yet give it it’s very own witty and unique personality. Subplot partnered with US based illustrator Manda Wolfe to create detailed illustrations of dogs in goofy and loveable poses. The bold backgrounds and cheeky copywriting highlight Spike’s fun-loving attitude furthermore, ensuring a unique spot within the dog treat category.
Art Director, Designer: