Special Episode on Reptiles


Kookmin University (South Korea)

Project Title: Special Episode on Reptiles
Client or Class Name: Kookmin University - https://english.kookmin.ac.kr

*Title:  Special Episode on Reptiles

*Copy:   Reptiles, the exotic and primitive beauty

*Advertiser/Client/Brand:   NATIONAL GEOGRAPHIC

*The brief from the client ‘Documentary Channel-NATIONAL GEOGRAPHIC’ National Geographic has been igniting the explorer in all of us for 131 years through groundbreaking storytelling from the best and brightest scientists, explorers, photographers, and filmmakers in the world. *Strategy This posted is designed to promote an episode on reptiles by National Geographic Channel, a channel specialized in documentaries. We expressed illustrations of reptiles drawn in pen as each spelling of National Geographic so the people can experience the unknown beauty of reptiles. *Results&Achievement We effectively promoted National Geographic Channel and documentary show featuring reptiles by reducing the repulsion of people on reptiles with illustrations that emphasize the beauty of reptiles.

2019 Poster Student Design Award Winner


Creative Team

Art Director:
Jaeyoung Kim

Illustrator :
Hyunjeong Park

Jaeyoung Kim, Hyunjeong Park

Jaeyoung Kim, Hyunjeong Park



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