Sock Tights Website

Web Design

Smith Design (United States)

Project Title: Sock Tights Website
Client or Class Name: MABY Brands - n/a

Part tight and part sock, Bootights is an entrepreneurial hosiery company that came to Smith Design looking to grow their business. First, we renamed the brand to be more intuitive to potential consumers. Then we created eye-catching packaging & custom structures to allow the product to pop on shelf. A bright and colorful website followed complete with a unique tone of voice that reflected the feisty spirit of the brand and its owners.

Click image for site

2018 Consumer Website Design Award Winner


Creative Team

Creative Director:
Melissa Mullin Sadowski

Art Director:
Jane Sayer

Account Manager:
Jenna Smith



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