frog ad school (South Korea)
frogadschool.com

Project Title: Snickers Energy Bar
Client or Class Name: Frogadschool -

In the current period, people become worried when their cellphone batteries are hungry. According to a survey, 9 out of 10 people expressed that they experience “discharge anxiety” whenever they run out of battery. What if Snickers could solve the problem?

We’re planning to install our solution in “Long Distance Bus stops”. Whenever people travel long distances and then lack battery, their anxiety will worsen and they’ll surely lack energy from hunger. Using a “Snickers Energy Bar”, they’re able to charge their phone while satisfying their hunger.

We allowed people to charge their phones as long as they would pay for the price of a Snickers “Energy Bar”, and simultaneously be given a Snickers.

This campaign highlights Snickers as an “Energy Bar” by re-charging not only people’s cellphones, but also their hunger while giving them energy.