Opus B Brand Design (Poland)
Project Title: SLOW
Client or Class Name: Opus B Brand Design - opusb.pl/branddesign/en/index
The classic opposite of energy drinks
“Slow” is a concept for a calming, anti-energy drink. It is a response to the needs of those who lead an intensive and stressful life and who find it difficult to restore internal balance and peace. Slow lets you slow down, relax after a nervous day and find time. Time just for yourself.
Slow is a milkshake based on natural ingredients. The shape of the package (double pack) resembles an hourglass – the symbol of passing time. By twisting the ring in the middle, we obtain two separate bottles. Along with the name of the brand in the same colour as the drink, fragments of the manifesto appear on the bottle and you learn them as you gradually empty the bottle. After all, Slow is more than just a brand – it is a lifestyle.
Take a deep breath and save some time
Slow provokes a new ritual of product consumption. Not only will the drink itself calm you down, but the package will encourage you to relax and think about your life. The bottle design allows for slow dispensation into a glass. Is it irritating? No. This is the time you have saved for yourself. So you can stop, take a deep breath, and explore the manifesto of slow.
Share what is most valuable to you with others
In today’s world, living at your own pace is a real luxury. Share the Slow manifesto with others, give others what is most valuable… give them your time.