Miami Ad School (USA)
Project Title: Skol’s Chillin’ Sleeve
Client or Class Name: Award & Competition - www.miamiadschool.com
Let’s solve a long lasting problem effin warm beer. skol believes the only way to drink beer is the best way: cold af. so we decided to tackle this problem with high-tech. adapting the technology from instant ice packs, skol’s chillin’ sleeve will activate the sweet sweet cold as soon as the bottle is inserted.
The chemicals are released inside the sleeve, reaching 24°F and lasting 40 minutes, the perfect temperature and time for you to get shit-faced, I mean, enjoy responsibly a couple of beers.