Miami Ad School (USA)
Project Title: Schweppes Sparkling Water
Client or Class Name: Pitch - miamiadschool.com
Insight: People want to substitute soda with something healthier, but more interesting than water.
Solution: Make Schweppes interesting! Show that it might still be “water”, but with something extra.
How: Compare Schweppes Sparkling Water to a world famous Masterpieces that in fact are about nothing. Nothing but Interesting!