“Scene Queens” Franchise

New Media
Online Video

Viacom Velocity (USA)

Project Title: “Scene Queens” Franchise
Client or Class Name: Universal Pictures / Paramount Pictures / Warner Bros. - n/a

VH1’s Emmy Award Winning RuPaul’s Drag Race  is like no other reality competition show on TV.  As our studio partners are always looking for fresh ways to engage with our audience and stay in the cultural conversation, we set out to create a marketing vehicle that leverages the might of the  RuPaul’s Drag Race  juggernaut and our fans insatiable appetite for this IP. The result?  Scene Queens! We emulated all the best parts of  Drag Race , including upbeat music, flashy visuals, quick banter and big costuming as two Queens breakdown an upcoming film.  We utilized both on-air and the robust social presence of the main VH1 and  Drag Race  handles to push out  Scene Queens  into the world, extending the creative across Facebook, Twitter, Instagram and YouTube.  And Scene Queens  has resonated with audiences, so far generating 6.7 million impressions, 1.4 million video views, and 84 thousand engagements combined and to date, the franchise has received an unprecedented 100% positive fan sentiment.



Creative Team

VP, Marketing & Branded Content:
Allison Zerden

Sr. Director, Marketing & Branded Content:
Jay Rocco

Director, Marketing & Branded Content:
Airan Monteagudo

Director, Marketing & Branded Content:
Alexandra Woog

Manager, Marketing & Branded Content:
Kara Ginnetty

Coordinator, Marketing & Branded Content:
LIbba Smith

Director / Creative Director:
Melissa Bolton-Klinger

Creative Director:
Alex Piliouras

Sr. Director, Editorial / Writer:
Leah Dubie

Director of Production:
Jerelyn Orlandi

Production Manager:
Felicia Garcia

Content Supervisor:
Sheree Shu

Nick Miletic

Candice Young



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