SAVE THE FOOD: BEST IF USED

46
print
Publications
Professional
Newspaper Ad
Series
Public Service/Non Profit

SapientNitro
www.sapientnitro.com/


Project Title: SAVE THE FOOD: BEST IF USED
Client or Class Name: Natural Resources Defense Council - https://www.nrdc.org

“Sell by” dates are unregulated, confusing and arbitrary. This inconsistent system leads to the uncertainty and food waste.

The print executions of this campaign are intended to subtly twist ever-recognizable expiration dates.

By removing any date from the expiration date message, our intention is to show that it doesn’t matter when, or how, or why you use the food you purchase, just that it is always, simply, BEST IF USED.

 

Creative Team

Global CCO:
Donald Chestnut

North America, CCO:
Gary Koepke

Executive Creative Director:
Matthew Atkatz

Senior Designer:
David Iglesias

Copywriter:
Faye Ibars

Art Producer:
Amy Houston

Print Producer:
Christine Cafiero

Strategist:
Jenessa Carder

Retouching Manager:
Eduardo Santiesteban

Photographer at Jeffrey Westbrook Productions:
Jeffrey Westbrook

 

2016 Public Service Newspaper Ad Design Award Winner 2016 Public Service Newspaper Ad Design Award Winner 2016 Public Service Newspaper Ad Design Award Winner 2016 Public Service Newspaper Ad Design Award Winner

 

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