
SapientNitro
www.sapientnitro.com/
Project Title: SapientNitro @ Cannes Lions
Client or Class Name: SapientNitro - www.sapientnitro.com/en-us.html#home
The Cannes Lions is a festival steeped in history, hosting an industry in flux. With tech companies and more “traditional” creatives staking out different territories, SapientNitro told our own brand story by standing where we have always been: in the “&” between storytelling & technology.
So we created valuable content and collateral intended to bring the two sides where they belong—together. Paint met pixels to visualize the art of storytelling & the precision of technology, featured in all our promotions before, during & after the Festival.
Three-dimensional posters visually united technology & storytelling, with a different view from each side. Postcards offered a real “spork” and the promise of some tasty rooftop content, with animated version shared socially. Inside the Penthouse, everything from pillows to coffee sleeves to name badges and backdrops, even food & flowers, reinforced the SapientNitro message of “standing in the &” and showed how that stand will reshape the landscape for brands.
Worldwide Chief Creative Officer:
Gaston Legorburu
Executive Creative Director:
Chiny Chewning
Associate Creative Director:
Omar Fajardo
Associate Creative Director:
Danielle Dailey
Sr. Art Director:
Nicole Peraita
Project Manager:
Kiley Lapointe
Project Manager:
Katarina Bromberg
Social Strategy Manager:
Meghan Flannery












































































