SapientNitro @ Cannes Lions - Self Promotion Campaign Design

Professional

Creative Firm Self Promotion

Campaign

Project Title: SapientNitro @ Cannes Lions
Client or Class Name: SapientNitro - www.sapientnitro.com/en-us.html#home

The Cannes Lions is a festival steeped in history, hosting an industry in flux. With tech companies and more “traditional” creatives staking out different territories, SapientNitro told our own brand story by standing where we have always been: in the “&” between storytelling & technology.

So we created valuable content and collateral intended to bring the two sides where they belong—together. Paint met pixels to visualize the art of storytelling & the precision of technology, featured in all our promotions before, during & after the Festival.

Three-dimensional posters visually united technology & storytelling, with a different view from each side. Postcards offered a real “spork” and the promise of some tasty rooftop content, with animated version shared socially. Inside the Penthouse, everything from pillows to coffee sleeves to name badges and backdrops, even food & flowers, reinforced the SapientNitro message of “standing in the &” and showed how that stand will reshape the landscape for brands.

Creative Team

Worldwide Chief Creative Officer:
Gaston Legorburu

Executive Creative Director:
Chiny Chewning

Associate Creative Director:
Omar Fajardo

Associate Creative Director:
Danielle Dailey

Sr. Art Director:
Nicole Peraita

Project Manager:
Kiley Lapointe

Project Manager:
Katarina Bromberg

Social Strategy Manager:
Meghan Flannery