Samsung Magic Bed

Alternative Media
Virtual Reality

Miami Ad School Europe (Germany)

Project Title: Samsung Magic Bed
Client or Class Name: Miami Ad School Hamburg -

Being a kid is all about discovering and learning. But when you’re sick, you can’t just leave the hospital bed.
How can we help the little patients?

Samsung transforms hospital beds into virtual joy rides. The Health tech manufacturer combines motorised hospital beds with its VR technology. Combined with the beds’ vibrating and tilting features, we teleport the kids into another world.


Creative Team

Art Director:
Alexandru Lungu

Art Director:
Hannes Rath

Art Director:
Belen Aragon

Copywriter :
Philip Ziegler



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