• Samsung Magic Bed

    Alternative Media
    Virtual Reality

    Miami Ad School Europe (Germany)

    Project Title: Samsung Magic Bed
    Client or Class Name: Miami Ad School Hamburg - https://www.miamiadschool.com/advertising-school/hamburg

    Being a kid is all about discovering and learning. But when you’re sick, you can’t just leave the hospital bed.
    How can we help the little patients?

    Samsung transforms hospital beds into virtual joy rides. The Health tech manufacturer combines motorised hospital beds with its VR technology. Combined with the beds’ vibrating and tilting features, we teleport the kids into another world.


    Creative Team

    Art Director:
    Alexandru Lungu

    Art Director:
    Hannes Rath

    Art Director:
    Belen Aragon

    Copywriter :
    Philip Ziegler



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