Alternative Media
Student
Virtual Reality
Project Title: Samsung Magic Bed
Client or Class Name: Miami Ad School Hamburg - https://www.miamiadschool.com/advertising-school/hamburg
Being a kid is all about discovering and learning. But when you’re sick, you can’t just leave the hospital bed.
How can we help the little patients?
Samsung transforms hospital beds into virtual joy rides. The Health tech manufacturer combines motorised hospital beds with its VR technology. Combined with the beds’ vibrating and tilting features, we teleport the kids into another world.
Creative Team
Art Director:
Alexandru Lungu
Art Director:
Hannes Rath
Art Director:
Belen Aragon
Copywriter :
Philip Ziegler
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