Creative Tonic (USA)
Project Title: Ryft
Client or Class Name: Ryft - www.ryft.com
A Seismic Shift in Big Data
RYFT engaged Creative Tonic to create a new brand and visual language for their cutting-edge big data processing solutions. The result is striking and bold, reflecting the dramatic change they bring to the big data industry through fully custom type and graphics.
Create a bold, dynamic brand for big-data pioneer RYFT that personified the groundbreaking work they are doing and performance they are delivering. From identity to website and trade show, the new brand had to
quickly differentiate the company in the cluttered tech landscape and position RYFT as an innovator in the highly competitive big-data industry.
We began with a competitive analysis to determine where and how the RYFT brand could break new ground for the IT and data marketplace. In an industry defined by bright colors and slick iconography, we settled on a striking black and white photorealistic style and bold tone to position the brand as the gateway to new levels of processing performance.
The centerpiece of the RYFT brand is a bold, photo-realistic collage style that provides a visual representation of the company’s ability to pull powerful insights from complex data streams. These high-impact graphics defy the standard graphs and charts, capturing attention and creating a lasting impression in any medium.
“Creative Tonic maximized every aspect of our brand and the results command attention. From cleverly crafted brand assets – including a tradeshow booth that drew record traffic – CT helped us stand out in the busy and cluttered big data market.”
– Pam O’Neal, CMO, RYFT