Rishi Tea

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Packaging
Professional
Food & Beverage
Packaging

Wallace Church, Inc (USA)
wallacechurch.com


Project Title: Rishi Tea
Client or Class Name: Rishi Tea - www.rishi-tea.com

The Back Story: Rishi Tea, one of America’s leading organic, loose leaf tea brands, and direct trade importer, curates craft teas of exceptional flavor and quality.

The Opportunity: When Rishi Tea decided to launch a new line of bagged teas, they looked to Wallace Church to develop a premium design that would appeal to a broad spectrum of tea drinkers.

The Result: A design that communicates a unique sensorial and culinary experience. Each tea package is crafted with a customized color, pattern and image, designed to convey its individual uniqueness and cultural origin. The complete new Rishi line is bold and colorful, and has a great presence on shelf.

Rishi Tea, one of America’s leading organic, loose leaf tea brands, curates craft teas of exceptional flavor and quality. When Rishi Tea decided to launch a new line, they asked Wallace Church to develop a premium design that would appeal to a broad spectrum of tea drinkers. Each tea package is crafted with a customized color, pattern and image, designed to convey its individual uniqueness and cultural origin. The complete new Rishi line is bold and colorful, and has a great presence on shelf.

2014 Packaging Design Award Winner

 

Creative Team

Design Director:
Jodi Lubrich

Designer:
Ithinand Tubkam

 

 

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