• Rishi Tea

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    Packaging
    Professional
    Food & Beverage
    Packaging

    Wallace Church, Inc (USA)
    wallacechurch.com


    Project Title: Rishi Tea
    Client or Class Name: Rishi Tea - www.rishi-tea.com

    The Back Story: Rishi Tea, one of America’s leading organic, loose leaf tea brands, and direct trade importer, curates craft teas of exceptional flavor and quality.

    The Opportunity: When Rishi Tea decided to launch a new line of bagged teas, they looked to Wallace Church to develop a premium design that would appeal to a broad spectrum of tea drinkers.

    The Result: A design that communicates a unique sensorial and culinary experience. Each tea package is crafted with a customized color, pattern and image, designed to convey its individual uniqueness and cultural origin. The complete new Rishi line is bold and colorful, and has a great presence on shelf.

    Rishi Tea, one of America’s leading organic, loose leaf tea brands, curates craft teas of exceptional flavor and quality. When Rishi Tea decided to launch a new line, they asked Wallace Church to develop a premium design that would appeal to a broad spectrum of tea drinkers. Each tea package is crafted with a customized color, pattern and image, designed to convey its individual uniqueness and cultural origin. The complete new Rishi line is bold and colorful, and has a great presence on shelf.

    2014 Packaging Design Award Winner

     

    Creative Team

    Design Director:
    Jodi Lubrich

    Designer:
    Ithinand Tubkam

     

     

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