• Reggolution: No More Cages

    48
    media
    Alternative Media
    Student
    Integrated Campaign

    Project Title: Reggolution: No More Cages
    Client or Class Name: Short And Sweet - https://www.miamiadschool.com

    This new brand of cage free eggs that we are introducing is a satire of totalitarianism, inspired in the novel Animal Farm, written by George Orwell. We made a parody to the tone and some concepts of the Stalinist discourse and transfer the meaning into a campaign for cage free eggs.

    This campaign is about reflecting the empowerment of the hens that freed from their cages and farmers will be able to be happier and therefore they will produce even more eggs.

     

     

    Creative Team

    Art Director / Copywriter:
    Nidal Koteich

    Copywriter:
    Lazaro Gonzalez

     

    2018 Integrated Campaign Design Award Winner 2018 Integrated Campaign Design Award Winner 2018 Integrated Campaign Design Award Winner 2018 Integrated Campaign Design Award Winner

     

    More Award Winning Projects from Miami Ad School