Miami Ad School (USA)
Project Title: Reggolution: No More Cages
Client or Class Name: Short And Sweet - https://www.miamiadschool.com
This new brand of cage free eggs that we are introducing is a satire of totalitarianism, inspired in the novel Animal Farm, written by George Orwell. We made a parody to the tone and some concepts of the Stalinist discourse and transfer the meaning into a campaign for cage free eggs.
This campaign is about reflecting the empowerment of the hens that freed from their cages and farmers will be able to be happier and therefore they will produce even more eggs.
Art Director / Copywriter: